Friday, June 28, 2013

Staging your home for sale? Yeah, it's still important-kind of

Well, we're in high selling season again, and we're in the perfect spot for a home seller as well. It's a sellers market, with several groups of Investment Trusts (REITS) from both the United States and abroad (think China and Singapore) bidding full price all cash or homes, and then there are individuals like yourselves trying to compete with this with traditional loans and a budget that is slowly eroding more by the day.

Homes are literally selling before the sign goes up, because after a recession you have a pent up demand. In this case , because of the credit markets, no one bought , or more importantly , BUILT, for six years. So demand has exceeded supply. Classic market economics.

Now what? Well, with the new dynamic, your home gets listed and twelve to fifteen cash buyers look it over without ever seeing it. It has to fit parameters of theirs that involve the dollar amount for "neutralizing" the decor to facilitate renting. beiges, Navajo White, that kind of stuff.

That is where savvy staging comes in. You want a place that looks as neutral and contemporary as possible because chances are it's going to sell based on it's internet photos. So in this sense, a good stager doesn't hurt. It might even catch the eye of an all cash buyer.

ZIP SELLER CENTER OPENS TO RAVE REVIEWS