Sell your home without a broker? Good idea or bad idea? It depends on whom you ask. For realtors, it makes little sense for a seller to go it alone, without the help of a broker and his or her existing customer base. For sellers who wish to save the realtors’ standard commission fee of six percent and are willing to put in the work involved in marketing their homes, it makes perfect sense. However, few sellers in this position realize what they are letting themselves in for.
Sales statistics can be misleading. Many of these properties were not placed on the open market – 42 percent were “closely held” between parties who knew each other in advance, such as family or acquaintances. Factoring out properties that were not placed on the open market, the actual number of homes sold without professional assistance was a record low six percent – the rest were unrepresented sellers in private transactions. The market share of open-market FSBOs is nearly half of what it was five years ago – 10 percent were sold on the open market in 2004.
There is also the pricing issue. John Vitteri, a Realtor who teaches Real Estate says "Most buyers expect a house that is for-sale-by-owner to be cheaper than a house being sold by realtors"
But here's the main issue: “According to the NAR, those sales that are negotiated through a real estate broker sell for 16 percent more than if the owner sells themselves. So, even when you consider you’re saving the six percent broker’s fee you’re still losing 10 percent,” he said.
Sites like forsalebyowner.com and www.owners.com offer step-by-step guides for selling your house on your own. For example, www.owners.com provides information on the following topics:
• Deciding to sell “FSBO”
• Pricing Your Home
• Preparing your home for sale
• Marketing your home to buyers
• Holding an open house
• Closing the sale
Remember , I do this for a living. I know about the legal aspects you haven't even considered. For example, you must agree between you and your buyer on the following :
Advisability of Title
Insurance
An escrow transaction for the
purchase or simultaneous
exchange of real property
where a policy of title
insurance will not be issued to
the buyer.
The buyer must receive the
statutory notice. The law
does not specify who is
responsible for providing this
notice. Typically handled by
escrow agent.
Cal. Civ. Code
§ 1057.6
There's 23 pages more, here is the link the CAR's website disclosure guide.
So, just like with the law, where you may represent yourself in court, you may represent yourself in a sale, but there are myriad legalities and liabilities to this procedure that professional Realtors understand and can explain to you.
Thinking about selling? Give me a call for an honest appraisal of your home and todays market in your area.

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